Big businesses have advertising budgets. Small businesses have networking budgets.
That's because the best source of new business is word-of-mouth.
Why word of mouth?
- Because word-of-mouth is much cheaper than advertising.
- It's more direct than direct mail.
- It's a lot friendlier than PR.
- And, frankly, it's a lot more fun.
But how many of us rise on Monday morning with a strategy for networking already in place?
More to the point, how many of us have 'tools' that beaver away, week in and week out,
feeding us a steady stream of new customers and clients?
Proven year after year
For over a dozen years now there has been an industrial-strength way to generate word-of-mouth
business. We know because we use it every week.
Between us we generate profitable business to the tune of £95,000 per person per year (on average).
The secret is we do it by getting together for breakfast every seven days.